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So what exactly is growth hacking? The term was coined back in 2010 when people started to realise that they didn’t just need marketers. In fact, with the huge shift towards a startup culture, companies either grew quickly or died. Some of the most famous original growth hackers helped massive successes get off the ground. When they were looking for replacements as they left their jobs, they found it hard to get them. Advertising for marketers didn’t cut it – they needed a different description – enter the “growth hacker” – someone completely focused on growth, no matter what tools or innovations they needed. Maybe you’re look for a leadpages alternative. Growth hacking has since taken on a job description of it’s own and these days, one of the most important job titles in the internet industry is that of a growth hacker. Modern techniques for growth hacking have changed considerably and continue to evolve. The reality is that growth hacking has existed for a long time under different guises, think “McDonalds placing a store at every highway crossroads in the 50’s” – that is a while back. Modern internet marketing still uses the same principles but the platform has changed considerably. Look at these 8 steps to implement growth hacking: 1. Make sure your product is what people want. 2. You don’t target everyone – just your core audience. 3. Figure out your method of aquisition (is it viral – get referrals, sticky – create a really awesome customer experience or paid – spend $5 to aquire a customer worth $50). 4. Activate your leads – there’s no point having high conversion rates without happy customers spreading the good news. 5. Retain your customers – repeat customers are more likely to purchase. 6. Pay attention to your revenue – warm up your customers and test different strategies to maximise revenue. 7. Get more referrals – pay close attention to whether your customers would refer you to a friend. 8. Improve your product on a continual basis – never stop innovating and improving – it’ll help your retention.
Along these lines, you can see how growth hacking is a core competency of any new internet product or service trying to make some waves. So maybe by now, you’re wondering what is clickfunnels?