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Author: Sofia Wagner
As the popularity of sunglasses as we know them has grown
in the US since their conception in 1936, more and more
name brands are on the market by top fashion designers.
Sunglasses come in different shapes, sizes, colors and
frames. It is difficult to choose sometimes. But the
numbers don’t lie.
The most popular designer glasses are stylish, comfortable
and look good on the wearer. Trends follow in sunglasses
just like they do in fashion.
Popular designers are Prada, Gucci, Revo, Ralph Lauren,
Dior, Kate Spade, Ray-ban, Versace, Vogue, and the list
goes on and on.
The most popular selling sunglasses though are Gucci. A man
named Guccio Gucci started Gucci brand in 1920. Famous
celebrities have specific sunglasses custom made for them
by Gucci and are what has caused the brand to become so
The most popular sunglasses are of course determined by the
sales. In the 1950’s the most popular brand of sunglasses
was Ray-ban and the most popular Ray-ban design was the
These were typically black frame sunglasses with very dark
black lenses. Many stars wore these glasses including James
Dean. They are also thought to be the best selling
sunglasses to date.
In the 1960’s large sunglasses were made popular by Jackie
Onassis and were popular again in 2003 with younger women.
Big sunglasses have still maintained their popularity
Another popular Ray-ban model is the Aviator. This design
first appeared in 1936 for military use. They were popular
with pilots, military and law enforcement persons and their
popularity has never wavered.
In the 1950’s sunglasses became a very popular fashion
statement. Stars began wearing them, and not just outdoors,
but indoors and at night as well.
You weren’t cool unless you had shades on. But wearing
sunglasses is more than about being cool or trendy.
Sunglasses have a real use, to protect the eyes against
harmful UV rays from the sun.
Too much exposure to ultra violet, or UV rays can cause
both short and long term ocular problems. Such problems
include photokeratitis, snow blindness, cataracts and
various eye cancers.
Medical experts warn the public often about the use of UV
blocking sunglasses. They also warn that during solar
eclipses, the protection of sunglasses is not enough.
Just because sunglasses are higher priced does not
necessarily make them better at protecting against UV rays.
Expensive brands do not guarantee optimal UV protection, so
price is not an indicator of quality. One study found that
a pair of sunglasses costing seven dollars a pair had
better protection against UV rays than one of the name
Sunglasses for children are also very important. Children’s
ocular lenses are thought to transmit more HEV light than
adults. This can cause yellowing if the eyes with age. HEV
has been implicated as the cause of age-related macular
Unfortunately, there is no set standard for sunglass
manufacturing other than safety testing. So not all
sunglasses have some sort of UV protection so it is
important to do your research before buying.
Are ten-dollar sunglasses as affective as hundred-dollar
sunglasses? Does price constitute effectiveness? If it is
bright and sunny outside, you may reach for your sunglasses
without even giving it a second thought.
But there are a few key things to think about when buying
those sunglasses, because they do more than just shade your
eyes from the sun.
The right sunglasses could protect your eyes for years to
come from harmful UV rays that could potentially cause
macular degeneration and blindness.
There are four things good sunglasses should do. Sunglasses
should provide protection from the harmful UV rays in
sunlight, provide protection from intense light, provide
glare protection and eliminate specific frequencies of
The right sunglasses made with lenses with polarization,
photo-chromatic lenses or anti-reflective coatings are a
great place to start in protecting your eyes.
You want to select a pair of sunglasses that have a 99% or
100% UV protection. The UV protection is what keeps the
harmful UV rays out and protect you eyes. UV rays can cause
blindness and macular degeneration.
The biggest problem with some cheap sunglasses is the way
the lenses are made. Many are made with ordinary tinted
plastic that does not include the extra coatings and
If you are an outdoor enthusiast or you spend a lot of time
driving in the daytime, it is important to buy sunglasses
Polarized glasses protect from the glare of water, snow and
asphalt. So you don’t have to spend hundreds of dollars on
the right sunglasses, but make sure you are getting what
your eyes need to keep them safe and healthy.
You may be surprised to find out that in the history of
sunglasses, they weren’t always used to protect people’s
eyes from the sun.
Sunglasses date back to ancient China and Rome where it is
reported that Roman emperor Nero enjoyed watching the
gladiator fights through polished gems. And in China,
sunglasses were used in the twelfth century, possibly even
Sunglasses were first made out of lenses that were flat
pieces of smoky quartz. They were not used as prescription
sunglasses to correct vision and they did not block any of
the harmful UV rays, but they did reduce the glare and made
those bright sunny days a little easier on the eyes.
Chinese judges used smoky quartz glasses to hide their eye
expressions in order to interview witnesses.
Sunglasses did not undergo any changes until the eighteenth
century when James Ayscough experimented with tinted lenses
in eyeglasses. He believed that glass colored green or blue
would help to correct eye problems.
Sam Foster introduced the sunglasses to America in 1929
where they underwent more change. They were designed to
protect people’s eyes from the sun and Foster sold them at
local beaches and at Woolworth on the boardwalk in Atlantic
City, New Jersey.
Polarized sunglasses became popular in 1936 when Edwin H.
Land began to use his Polaroid filter when making
Even more Americans began buying sunglasses and they became
very popular among the musician and movie star scene.
The fact that so many famous people began to wear
sunglasses made them -cool- and sales skyrocketed. People
even began wearing them at night and indoors.
Though sunglasses are important for protecting your eyes
against harmful UV rays and from sun damage, they can also
be a great fashion statement.
Staying current with seasonal trends and updated selections
is important to many people, including famous stars and
Clothing designers and celebrities alike have developed
their own lines of sunglasses.
Gucci, Fendi, Donna Karan, Vera Wang, and Tommy Hilfiger
make some of today’s hottest sunglass designs while
celebrity designers include Britney Spears, Joan Collins,
Jerry Garcia and Donald Trump.
Whatever you are looking for in sunglasses, you can be
assured someone has designed it. You just have to be
willing to pay the price.
Buying sunglasses for your children is very important.
Children have sensitive eyes and over exposure to the sun
can cause permanent damage and lead to macular degeneration
when they get older.
While many people don’t realize it, price does not dictate
function. Even sunglasses costing seven dollars have been
known to have better UV protection than ones costing
What you are looking for is a pair of sunglasses that have
100% UV protection. Sunglasses labeled polycarbonate have
100% absorption, and glasses marked CR-39R plastic are
about 88% effective. You want something cute and
comfortable and of course stylish.
If you spend a lot of time on the water, snow, or you spend
a lot of time driving then it is best to choose a polarized
Polarization cuts out the light coming from the horizontal
meridian while allowing light to come from the vertical.
Basically it blocks reflections of light off water, snow
and highways while reducing glare.
It is extremely important to protect your eyes against the
harmful UV rays of the sun. For most people an inexpensive
pair of sunglasses will do the job.
The sun produces different types of light. The most harmful
to your eyes are ultraviolet, or UV rays, bright or intense
light and blue light.
UV rays carry more energy than visible light rays. The eye
is at a greater risk from absorbing UV radiation than from
any other type. UVA and UVB are the types of UV lights that
reach the earth from the sun.
Blue light is visible light. Typically blue light is found
in reflections off of snow and water. Blue light prevents
the eyes from focusing properly and routine exposure to
blue light over many years may age the eyes and increase
the risks of blindness.
When your eyes absorb light, the eye tissue is affected by
heat and chemical reactions. These reactions can cause
permanent damage if they eye becomes overwhelmed and the
natural ability to heal itself is compromised.
Eyes that are overexposed to UV radiation can suffer damage
to the front portion. The retina can be damaged if you
stare directly into the sun, even briefly, and can cause
permanent loss of vision.
UV radiation, wind, and dry eyes can cause a temporary, but
uncomfortable condition called snow blindness. All of these
reasons are why it is so important to wear sunglasses
whenever you are exposed to the suns rays. You want the
highest amount of UV protection you can get.
Today, sunglasses are a dime a dozen. They can be found
anywhere from your grocery store, dollar store, and
discount shopping center to high end boutiques, specialty
sunglass stores and department stores.
But people who are spending tons of money on sunglasses are
not necessarily getting better protection than the person
who paid one dollar for a pair.
Effective sunglasses will have proper UV protection. This
is what protects the wearer’s eyes from harmful UV rays.
Ultra Violet, or UV light contributes to cataracts, macular
degeneration of the retina and blindness.
To prevent these conditions, sunglass lenses should be
coated with UV protection. Today, the industry standard for
sunglasses is UV400. This protects your eyes from about 98
percent of the suns harmful UV rays.
Today, even many of the eyeglasses we wear have a special
UV coating to protect our eyes, even though the lenses are
But there are also other things sunglasses do to protect
your eyes. For people who work out of doors or spend a lot
of time on the water or snow, then polarized sunglasses are
what are needed.
These provide a great amount of glare protection and
surprisingly the same man who invented the Polaroid camera
invented the polarized sunglasses.
But for many people it is not really about protection. It
is about style. So there are now many designer sunglasses
that provide just as much protection. Buy something you
like and something that looks good on you. But make sure to
keep an eye on the UV protection rating.
So what exactly is growth hacking? The term was coined back in 2010 when people started to realise that they didn’t just need marketers. In fact, with the huge shift towards a startup culture, companies either grew quickly or died. Some of the most famous original growth hackers helped massive successes get off the ground. When they were looking for replacements as they left their jobs, they found it hard to get them. Advertising for marketers didn’t cut it – they needed a different description – enter the “growth hacker” – someone completely focused on growth, no matter what tools or innovations they needed. Maybe you’re look for a leadpages alternative. Growth hacking has since taken on a job description of it’s own and these days, one of the most important job titles in the internet industry is that of a growth hacker. Modern techniques for growth hacking have changed considerably and continue to evolve. The reality is that growth hacking has existed for a long time under different guises, think “McDonalds placing a store at every highway crossroads in the 50’s” – that is a while back. Modern internet marketing still uses the same principles but the platform has changed considerably. Look at these 8 steps to implement growth hacking: 1. Make sure your product is what people want. 2. You don’t target everyone – just your core audience. 3. Figure out your method of aquisition (is it viral – get referrals, sticky – create a really awesome customer experience or paid – spend $5 to aquire a customer worth $50). 4. Activate your leads – there’s no point having high conversion rates without happy customers spreading the good news. 5. Retain your customers – repeat customers are more likely to purchase. 6. Pay attention to your revenue – warm up your customers and test different strategies to maximise revenue. 7. Get more referrals – pay close attention to whether your customers would refer you to a friend. 8. Improve your product on a continual basis – never stop innovating and improving – it’ll help your retention.
Along these lines, you can see how growth hacking is a core competency of any new internet product or service trying to make some waves. So maybe by now, you’re wondering what is clickfunnels?
Some major innovations have come out of the evolution of this growth hacking phenomenon. One of the major shifts has been this front-of-mind awareness the role of the “marketing funnel” in businesses, not just internet businesses but any business. In the past, the concept of marketing funnels was something marketing agencies were aware of. In the last few years however, funnels are everywhere – kids are using them, adults are using them, businesses are going wild for them. It’s mostly down to one particular software innovation, but i’ll get to that in a bit. For now, if you want a clickfunnels bonus, click here! Let’s just separate out the “Marketing Funnel” concept. OK – so what is marketing? Marketing amounts to effectively and efficiently bringing your goods and services to market. A market is a place where people buy and sell. A large proportion of the internet is dedicated to buying and selling. The internet is effectively the biggest, quickest and most efficient market in history. If any of you remember those economics classes from school where your professor was talking about the concept of a “perfect market”, this is it. Back when i was in school, this was more of an abstract concept – we were encouraged to imagine a perfect market. Now, the internet comes pretty close. You can compare prices in real time and basically get the best price in an instant. A definition from the Financial Times lexicon: “A market in which buyers and sellers have complete information about a particular product and it is easy to compare prices of products because they are the same as each other etc.” – Yeah we are getting close to that.
The second part of this topic is the “Funnel” – so what is that? What are the funnel secrets?Think about the shape of a funnel. You can even get a clickfunnels 30 day trial. It starts wide at the top and narrows at the base. Within marketing, the funnel starts with a wide net at the top – you are marketing to a large amount of people, then reducing that to leads (people who express an interest), then reducing that to hot leads (people who are likely to purchase), then reducing that to customers (people who have at least bought one thing), (you can even set up sales funnel for physical product) then reducing that to your best and repeat customers and eventually to your raving fans who buy everything you have for sale and rave about you continuously to everyone they know. So overall the concept of a marketing funnel, is to have a process in place that allows you to maximize the opportunity for profit at every step of this marketing behaviour. Think about casting the widest net possible while spending the least amount of money. If you are wondering how much is clickfunnels, you can check here. Then think about maximizing the chance of getting the attention of your leads. Then think about maximizing the chance of those leads taking action. Then think about identifying which of those leads are most likely to purchase and then maximizing the initial purchase of those leads. There’s loads of great information on funnel fridays! Then think about maximizing the chance of those initial customers buying more from you, becoming more happy with your product & service, then maximizing the chance of them becoming raving fans. So this is essentially what a marketing funnel is – it is a marketing infrastructure geared towards maximizing the impact of your marketing activities. Now, traditionally this type of marketing infrastructure has been complicated to implement and understand. You will be looking forward to going to funnel hacking live. Mostly, this was left to so-called “marketing geniuses” who constantly looked at the numbers, had the confidence to split-test and trial different tweaks and turns in the marketing activities. This could have been a very long process taking place over months and years, with expensive implementations and measurement and God knows, there must have been some catastrophic blunders and losses, besides some huge successes. In the last few years however, one particular guy and his team have capitalized on the power and technology of the internet and the virtually “perfect market” that exists there. Not only that, they have set it as their mission to educate and empower anyone as to how to implement a “marketing funnel” in their business. This is Russell Brunson – you can find russell brunson net worth and Clickfunnels and I am going to explain a bit more about this next.
You always spend the extra buck to make sure you own
everything designed by today’s most famous designers.
There is no reason to skimp when it comes to purchasing your
The list is infinitive when it comes to fashion designers
who now have lines of sunglasses. Names like Marc Jacobs,
Giorgio Armani, Gucci, Fendi, and Valentino are just the
beginning of a long, distinguished list of those who now
have their own line of sunglasses.
Now you can purchase sunglasses to match your dresses,
suites, shoes or handbags.
Even celebrities are getting in on the game. Movie stars,
sports stars and musicians are also putting their two cents
in on the fashion of designing sunglasses.
Britney Spears, Lauren Huttin, Kathy Ireland, Donald Trump
and Linda Evans are just a few names that now have their
own lines of sunglasses.
Celebrities typically have a style dictated by the image of
them in movies, TV shows and performances and they are
designing eyewear to match the persona as we see them.
More optical shops, department stores and sunglass
specialty stores now carry these more than famous lines of
sunglasses designed by all the tabloid cover people we know
and love to hate.
If you are looking for a designer sunglass, but just don’t
know which one best suite you, visit a variety of stores.
Spend time trying on different sizes, styles and colors.
Designers have a definite style they are trying to recreate
so if you know what style you are looking for, trendy,
sophisticated, and sporty or something to match your
clothes then let the store know. They will most likely know
what direction to steer you in.